Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions. Founded in 1900 and continuing today with the same mission, the Research Institute is dedicated to improving the lives of consumers and their families through education and product evaluation. In addition to the print title, there is The Good Housekeeping Research Institute, the consumer product evaluation laboratory of Good Housekeeping magazine. “As entrepreneurs and television hosts, we are very excited to reach so many new, hard-working women and we relish this opportunity to connect with the impressive readership of Good Housekeeping,” said Denise Albert and Melissa Gerstein of The MOMS.įounded in 1885, Good Housekeeping magazine (reaches nearly 25 million readers each month. “Their refreshingly honest points-of-view are as entertaining as they are informative, and we’re thrilled to be working with them.” “Denise and Melissa are modern, relatable moms who experience the same daily joys and challenges of parenting as our readers,” said Haegele. So many mom bloggers will start their own businesses as they progress online, so this marketing link can help them with gaining that necessary visibility as they use other resources including a google my business service from websites like so they can expand into the space. THE MOMS will be featured in additional advertorial sections through May,2013.īeyond in-magazine special sections, Good Housekeeping and its marketing partners will be integrated into THE MOMS events in New York and Los Angeles in a variety of ways, including product sampling to their highly targeted audience of moms and mom bloggers.
The partnership kicks off with a special “Back to School with THE MOMS” advertising section in the August issue of Good Housekeeping, for which The MOMS will create synergistic content on behalf of sponsors that highlights their personal, practical and sometimes irreverent points of view. Along with this, companies need to conduct market research prior to advertising, on customer preferences and study their own product attribute levels according to the client base/target audience. In the long run, this could help them to be more successful in their chosen industry and could increase the number of people who are now aware of both of these brands. To help with the marketing of businesses, there tends to be an emphasis on the importance of paid adverts when it comes to getting their message and brand across. This could be a significant step for the lifestyle brand The Moms in being able to help them spread the word of what they do, as well as being able to aid as an advertising role for Good Housekeeping. It looks like they’ve been taking note of these law firm marketing strategies and are set to seriously improve their online presence. THE MOMS will serve as brand ambassadors to Good Housekeeping advertising partners in special sections in the magazine, at events, via original sponsored video on and, through social and out of house media, satellite media tours, and more.
The MOMS are a multi-platform lifestyle brand and event company founded by Albert and Gerstein, award-winning producers who share their honest opinions on, covering topics related to motherhood and parenting, as well as candid interviews with all kinds of moms: celebrities, entrepreneurs and moms on a mission to help others.
NEW YORK, NY (May 7, 2012) – Good Housekeeping advertising has signed a first-of-its-kind deal with Denise Albert and Melissa Gerstein of THE MOMS, it was announced today by Pat Haegele, SVP/Group Publisher. Partnership Kicks off with Back to School Project in August. GOOD HO– USEKEEPING ADVERTISING PARTNERS WITH ‘THE MOMS,’Ī MULTI-PLATFORM LIFESTYLE BRAND ALL ABOUT MOTHERHOOD
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